{"id":5906,"date":"2023-05-17T08:00:33","date_gmt":"2023-05-17T11:00:33","guid":{"rendered":"https:\/\/www.grinstore.com.br\/blog\/?p=5906"},"modified":"2026-01-19T11:24:31","modified_gmt":"2026-01-19T14:24:31","slug":"como-vender-mais","status":"publish","type":"post","link":"https:\/\/www.grinstore.com.br\/blog\/como-vender-mais\/","title":{"rendered":"Como uma log\u00edstica eficiente ajuda o e-commerce a vender mais?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]O sucesso de um empreendimento n\u00e3o depende apenas do produto ou servi\u00e7o, mas de toda a experi\u00eancia de compra oferecida ao cliente.<\/p>\n<p>Conforme uma pesquisa feita pelo Opionion Box\/Dito, mencionada no site <a href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/varejo-pos-pandemia-o-que-esperar-para-2023\" target=\"_blank\" rel=\"noopener\">E-commerce Brasil<\/a>, a experi\u00eancia em lojas f\u00edsicas depende do espa\u00e7o f\u00edsico da loja, da variedade de produtos e de vendedores, que devem estar dispostos a oferecer suporte e responder a d\u00favidas.<\/p>\n<p>J\u00e1 no <strong>on-line, esse cen\u00e1rio difere<\/strong> um pouco, pois os principais fatores que influenciam a <strong>decis\u00e3o de compra s\u00e3o o valor do frete (73%), pre\u00e7os (68%) e prazo de entrega (54%)<\/strong>.<\/p>\n<p>A seguir voc\u00ea entender\u00e1 como as etapas log\u00edsticas afetam esses valores e, por consequ\u00eancia, as vendas do seu e-commerce, e tamb\u00e9m quais s\u00e3o as solu\u00e7\u00f5es que podem ser aplicadas para te ajudar a vender mais.<\/p>\n<h3>Navegue para entender como otimizar a log\u00edstica do seu e-commerce e vender mais:<\/h3>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><a href=\"#como-funciona-log\u00edstica-ecommerce\">Como funciona a log\u00edstica de um e-commerce?<\/a><\/li>\n<li><a href=\"#como-log\u00edstica-impacta-vendas\">Como a log\u00edstica impacta as vendas?<\/a><\/li>\n<li><a href=\"#dicas-otimizar-log\u00edstica\">Dicas para otimizar os processos log\u00edsticos<\/a><\/li>\n<li><a href=\"#duvidas-frequentes\">D\u00favidas frequentes<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;como-funciona-log\u00edstica-ecommerce&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Como funciona a log\u00edstica de um e-commerce?<\/span><\/h2>\n<p>\u00c9 comum as pessoas acharem que a fase log\u00edstica se restringe a entrega da mercadoria ao cliente, mas a verdade \u00e9 que <strong>o processo log\u00edstico come\u00e7a logo ap\u00f3s a compra de um produto.<\/strong><\/p>\n<p>A log\u00edstica de qualquer loja, seja f\u00edsica ou on-line, inclui as seguintes etapas:<\/p>\n<ul>\n<li>Armazenamento de produtos;<\/li>\n<li>Controle de estoque;<\/li>\n<li>Movimenta\u00e7\u00e3o dos produtos;<\/li>\n<li>Picking (separa\u00e7\u00e3o);<\/li>\n<li>Packing (<a href=\"https:\/\/www.grinstore.com.br\/blog\/embalagem-na-logistica\/\" target=\"_blank\" rel=\"noopener\">embalagem<\/a>);<\/li>\n<li>Emiss\u00e3o de documentos;<\/li>\n<li>Envio para a transportadora (vari\u00e1vel);<\/li>\n<li>Entrega.<\/li>\n<\/ul>\n<p>A fase do envio para a transportadora \u00e9 vari\u00e1vel porque pode ser responsabilidade da empresa, caso tenha frota pr\u00f3pria para a entrega, ou de servi\u00e7os terceirizados. Ent\u00e3o, em casos de servi\u00e7o como das <a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-dark-store\/\" target=\"_blank\" rel=\"noopener\">Dark Stores<\/a> da Grin Store, a entrega do produto \u00e9 nossa responsabilidade, pois temos frota pr\u00f3pria para entrega.<\/p>\n<p><strong>Leia mais:<\/strong> <a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-picking-e-packing\/\" target=\"_blank\" rel=\"noopener\">Qual a import\u00e2ncia do picking e packing para a log\u00edstica?<\/a><\/p>\n<p>Mas, como esses fatores do processo log\u00edstico impactam nos n\u00fameros?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;como-log\u00edstica-impacta-vendas&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;5907&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Como a log\u00edstica impacta as vendas?<\/span><\/h2>\n<p>Para alcan\u00e7ar os melhores resultados de vendas, \u00e9 importante entender as demandas do cliente, especialmente em compras on-line, em que as exig\u00eancias s\u00e3o ainda maiores do que em compras f\u00edsicas. Por isso, <strong>o servi\u00e7o com foco no cliente \u00e9 uma estrat\u00e9gia que deve ir al\u00e9m do servi\u00e7o b\u00e1sico<\/strong> e ter a oferta de diferenciais para, assim, conquistar a satisfa\u00e7\u00e3o e fidelidade dos clientes, e tamb\u00e9m melhorar a reputa\u00e7\u00e3o da empresa.<\/p>\n<p>As demandas das compras on-line ficaram mais evidentes durante a pandemia, quando o n\u00famero de aquisi\u00e7\u00f5es por meio digital teve um crescimento devido \u00e0s limita\u00e7\u00f5es de comprar fisicamente.<\/p>\n<p>A pesquisa feita pelo <a href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/varejo-pos-pandemia-o-que-esperar-para-2023\" target=\"_blank\" rel=\"noopener\">Opionion Box\/Dito<\/a> tamb\u00e9m indica que as pessoas preferem comprar on-line principalmente pelos pre\u00e7os mais baratos (67%) e pela praticidade de comprar e receber em casa (62%).<\/p>\n<p>Ent\u00e3o, como os processos log\u00edsticos come\u00e7am logo ap\u00f3s a compra e s\u00f3 terminam com a entrega ao cliente, <strong>a efici\u00eancia dessas etapas possibilita<\/strong>:<\/p>\n<ul>\n<li>Baratear o frete;<\/li>\n<li>Oferecer pre\u00e7os mais atrativos;<\/li>\n<li>Fazer entregas r\u00e1pidas;<\/li>\n<li>Manter disponibilidade de produtos em estoque.<\/li>\n<\/ul>\n<p>Ou seja, <strong>ao otimizar os processos \u00e9 poss\u00edvel atender as expectativas dos clientes e vender mais.<\/strong> Assim, quanto mais voc\u00ea investir em entender as demandas e melhorar a experi\u00eancia do cliente, <strong>maior chance do empreendimento atrair e fidelizar clientes<\/strong>, resultando em sucesso e aumento das vendas. Al\u00e9m disso, com a redu\u00e7\u00e3o de custos e tempo da execu\u00e7\u00e3o das etapas, a lucratividade da empresa aumenta.<\/p>\n<p>Ent\u00e3o, considerando a grande concorr\u00eancia entre as lojas de e-commerce, quais medidas podem ser tomadas para evitar que o cliente se decepcione com a sua empresa e v\u00e1 comprar no concorrente?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;dicas-otimizar-log\u00edstica&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Dicas para otimizar os processos log\u00edsticos<\/span><\/h2>\n<p>Para otimizar a log\u00edstica o foco deve ser aumentar a efici\u00eancia das etapas, ou seja, as tarefas devem ser realizadas no<strong> menor tempo e com o menor custo poss\u00edvel.<\/strong><\/p>\n<p>Por isso, as dicas envolvem solu\u00e7\u00f5es que ajudam a diminuir e corrigir os erros e falhas das etapas log\u00edsticas, contribuindo para agilizar os processos.<\/p>\n<h3>Planejamento<\/h3>\n<p>O planejamento \u00e9 um m\u00e9todo para encontrar erros e falhas em qualquer etapa do processo log\u00edstico. Ent\u00e3o, c<strong>ontribui para diminuir atrasos, extravios, furtos e roubos<\/strong>.<\/p>\n<p>Ap\u00f3s essa identifica\u00e7\u00e3o, \u00e9 poss\u00edvel criar estrat\u00e9gias de corre\u00e7\u00e3o para <strong>aumentar a efici\u00eancia e a agilidade das etapas<\/strong>, o que por consequ\u00eancia diminuir\u00e1 o preju\u00edzo financeiro e economizar\u00e1 tempo. Al\u00e9m disso, a empresa deve implementar medidas preventivas para evitar recorr\u00eancias.<\/p>\n<p>Um recurso que ajuda nisso \u00e9 o monitoramento das etapas, que possibilita saber toda a movimenta\u00e7\u00e3o do produto em tempo real. Al\u00e9m disso, outras ferramentas tecnol\u00f3gicas tamb\u00e9m ajudam a colocar outras solu\u00e7\u00f5es em pr\u00e1tica.<\/p>\n<p>Alguns exemplos de etapas que envolvem planejamento s\u00e3o:<\/p>\n<ul>\n<li>A embalagem durante a fase de expedi\u00e7\u00e3o que deve ser escolhida considerando a melhor prote\u00e7\u00e3o para o produto;<\/li>\n<li>Roteiriza\u00e7\u00e3o de entregas, uma estrat\u00e9gia para reduzir custos de fretes e diminuir erros de entregas a destinat\u00e1rios errados. Logo, contribui tamb\u00e9m para diminuir os casos de log\u00edstica reversa.<\/li>\n<\/ul>\n<p>Outro fator que diminui os erros e contribui para a efici\u00eancia dos processos \u00e9 o <strong>treinamento da equipe e a integra\u00e7\u00e3o da comunica\u00e7\u00e3o<\/strong> entre equipe e de processos, pois garante que a din\u00e2mica seja mais flu\u00edda.<\/p>\n<h3>Gest\u00e3o de estoque<\/h3>\n<p>A gest\u00e3o eficiente de estoque ajuda a determinar o n\u00famero ideal para se ter de produtos armazenados e o tempo para reposi\u00e7\u00e3o. Assim, evita situa\u00e7\u00f5es de produtos parados, o que \u00e9 um risco quando h\u00e1 prazo de validade, ou experi\u00eancias desagrad\u00e1veis ao cliente, de querer um produto e este estar indispon\u00edvel.<\/p>\n<p><strong>Leia mais:\u00a0<\/strong><a href=\"https:\/\/www.grinstore.com.br\/blog\/gerenciamento-estoque-menor-custo\/\" target=\"_blank\" rel=\"noopener\">Gerenciamento de estoque: como reduzir o custo com uma Dark Store<\/a><\/p>\n<h3>Tecnologia<\/h3>\n<p>As ferramentas tecnol\u00f3gicas ajudam na integra\u00e7\u00e3o e automatiza\u00e7\u00e3o dos processos, agilizando as etapas e diminuindo os erros comuns a processos manuais.<\/p>\n<p>Assim, alguns dos principais usos s\u00e3o na emiss\u00e3o de documenta\u00e7\u00e3o, no monitoramento em tempo real, na gest\u00e3o de estoque (<a href=\"https:\/\/www.grinstore.com.br\/blog\/wms-significado\/\" target=\"_blank\" rel=\"noopener\">WMS<\/a>), no <a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-enderecamento-de-estoque\/\" target=\"_blank\" rel=\"noopener\">endere\u00e7amento de estoque<\/a> e na integra\u00e7\u00e3o de processos e comunica\u00e7\u00e3o.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;terceirizar-fulfillment&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Entendeu a import\u00e2ncia da log\u00edstica para as vendas do seu e-commerce?<\/span><\/h2>\n<p>Primeiro foi abordado as etapas log\u00edsticas em um empreendimento e depois explicado como elas se relacionam com o n\u00famero de vendas de um e-commerce e tamb\u00e9m com a fideliza\u00e7\u00e3o de clientes. Depois disso, foram listados pontos de aten\u00e7\u00e3o que devem receber investimento para melhorar a qualidade do servi\u00e7o.<\/p>\n<p>Entretanto, a tend\u00eancia de solu\u00e7\u00e3o log\u00edstica para os e-commerces nos pr\u00f3ximos anos s\u00e3o as Dark Stores. Esses mini centros de distribui\u00e7\u00e3o s\u00e3o uma alternativa para solucionar problemas de armazenagem, gest\u00e3o de estoque, prepara\u00e7\u00e3o dos pedidos (picking), embalagem (packing), entregas demoradas e log\u00edstica reversa.<\/p>\n<p>Ent\u00e3o, a dica \u00e9 que voc\u00ea entenda mais sobre o funcionamento dessas estruturas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color=&#8221;rgba(214,224,213,0.37)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;2707&#8243; background_image_position=&#8221;center bottom&#8221; background_image_loading=&#8221;default&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#002626&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]\n<h4>Entenda o que \u00e9 uma Dark Store e como funciona<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;2vh&#8221;][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#4f953b&#8221; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;none&#8221; text=&#8221;Leia o conte\u00fado sobre Dark Store&#8221; margin_top=&#8221;3%&#8221; margin_bottom=&#8221;3%&#8221; margin_left=&#8221;10%&#8221; margin_right=&#8221;10%&#8221; url=&#8221;https:\/\/www.grinstore.com.br\/blog\/o-que-e-dark-store\/&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text]Caso esse conte\u00fado tenha sido \u00fatil, <strong>compartilhe ele<\/strong> nas suas redes sociais.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"sharing-default-minimal\"><div class=\"nectar-social default\" data-position=\"left\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a class='facebook-share nectar-sharing' href='#' title='Share this'>  <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Tweet this'> <i class='fa fa-twitter'><\/i> <span class='social-text'>Tweet<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;duvidas-frequentes&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">D\u00favidas frequentes sobre como a log\u00edstica ajuda o e-commerce a vender mais<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][toggles style=&#8221;default&#8221;][toggle color=&#8221;Default&#8221; title=&#8221;Quais solu\u00e7\u00f5es podem ser aplicadas ao processo log\u00edstico para aumentar as vendas de loja e-commerce? &#8220;][vc_column_text]<span style=\"font-weight: 400;\">O investimento na log\u00edstica ajuda a atender as demandas dos clientes por pre\u00e7os e fretes mais baratos, al\u00e9m de entregas r\u00e1pidas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As solu\u00e7\u00f5es que podem ser aplicadas s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ferramentas tecnol\u00f3gicas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planejamento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gest\u00e3o de estoque.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Outra alternativa \u00e9 a contrata\u00e7\u00e3o de uma Dark Store, centro de distribui\u00e7\u00e3o de tamanho reduzido respons\u00e1vel por todas as fases log\u00edsticas. 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